(1) how to make
first, personal feel to determine a suitable topic is very important, the second is the video creative, is what is to attract the audience’s attention. How to make video creative, and being able to love? So, you should put the most important characteristics of enterprise products and the most hot events combine to create a natural, real, credible viral video. A case is best done in this field should be Mengniu, in 2008 during the Beijing Olympic Games, the Olympic Games launched 5 Olympic Fuwa, Fuwa cute image is loved by people of all countries. Mengniu and make full use of the Olympic Games this hot spot, making a Mengniu "milk", "lovely small milk" with the Olympic Games together, love the Olympic Games, the Olympic publicity, and more publicity the Mengniu, Mengniu is the full use of its own characteristics, and will be a the success of the video marketing itself in nowadays the most hot events together.