open casserole shop first to consider is the location problem, it should be said to open what shop should consider this problem, so how to choose a better site? To casserole shop, for example, I hope the following introduction can bring you some help.
1. franchisee must pay attention to the location of the surrounding traffic, traffic conditions and the surrounding residents and units. Entrepreneurs who operate the shops, the flow is the money flow, do not be afraid of competition and selected in remote areas. In fact, the business district shops are more concentrated, but help to accumulate popularity, but we should pay attention to the problem of dislocation.
2. catering to join lots of different natural performance is different, but today many investors believe that the "golden city" is the best, but with the continuous change of the city, sometimes encountered in municipal planning changes, busy location and could become the deserted land. Therefore, on the three casserole entrepreneurs in the site to take a longer view, understand the future development of the region. In addition to municipal planning, but also pay attention to the situation in the future competition in the industry.
3. is now the Chinese fast food mainly face the crowd of employees, especially the office of the white-collar workers and students, and the floating population, so, the general location of fast food should choose in factories, office buildings, commercial downtown areas, schools and other nearby areas, work or student is relatively concentrated in places like is the station, wharf, traffic flow of population in many places, these places in order to ensure that there is sufficient source. There is a sufficient source of customer service coupled with the store, so that there is a thriving business.
The characteristics of the surrounding environment of fast food restaurants in
4. have a direct impact on the operation of fast food restaurants. Such as the business district, business district, industrial zone, University District, entertainment district or residential areas such as the different characteristics of fast food restaurants to adopt different marketing strategies. Secondly, if the fast food shops around the environment clean, coupled with the creation of a better internal environment, such as cleaning toilets, etc., will be able to attract more customers. Finally, in a certain area after the election, must consult the relevant departments, understand the regional planning, to see whether it has the demolition and reconstruction projects and these projects involve the location and start time, avoid before fast food cost recovery encountered demolition and reconstruction of loss or loss of geographical advantage.
5. economic background factors. Attention should be paid to the economic development trend, especially the speed of commercial development. These factors have a great impact on the prospects of fast food restaurants. The degree of economic prosperity in the selected areas will largely affect the local rent, and the rent is one of the main start-up costs of investment in fast food restaurants, but also a major factor affecting operating profit. In addition, the rent is too high will often give the store manager to give up a satisfactory position.