Purplebricks says it wants to stop being the hate figure of the property industry and enter a new era of friendly but keen competition with both its traditional and hybrid rivals.Not all agents may welcome the company into the industry fold willingly after its ‘Commisery’ TV and newspaper adverts, but recently-arrived chief marketing office Ben Carter, who used to work at Just Eat, says he realises his predecessor’s Commisery ads “did not land well” with the industry when they were running during the late noughties.“Technology and the internet has allowed a company like Purplebricks to come in and change the way home buying and selling is done, but it doesn’t mean we need to be hated,” he says.Carter claims Purplebricks wants to be seen as the UK’s largest tech-led estate agency but still as part of the overall sector, and its effort to lobby government over the stamp duty deadline extension were part of that.“On the one hand we want to have more constructive discussions with the industry, but on the other hand keep in mind that we’re all competing for the same instructions,” he says.Carter says other changes are afoot at the agency, including a planned shift in its pricing and proposition.As The Negotiator reported last year, Purplebricks has been experimenting with its fees structure, and Carter says all will be revealed soon, including a shift in its proposition to a more tech-led advertising emphasis.“At the moment, although most people now know us and our brand, they still perceive as a price-led estate agent, but instead we’re going to talk more about empowering buyers and sellers with tech,” he says.Carter sites its upgrade app, which now enables vendors to accept offers and talk directly to their chain.“We want the process to be more transparent for everyone. At the moment the time after an offer has been offered is still a black hole.”It’s easy to see why the hybrid agency employed Carter – while at Just Eat the percentage of people ordering food online jumped from 15% to 50%, a transformation they’re hoping Purplebricks can emulate in the housing market.Ben carter Purplebricks March 23, 2021Nigel Lewis3 commentsmark flynn, Julian Marks Julian Marks 23rd March 2021 at 11:27 amYes i can totally see how a guy who works for a takeaway food ordering service can adapt that to property sales. As for increasing Just Eats online orders from 15% to 50% in the time he was there Dec 2019 to Nov 2020 well done!!! Hang about wasn’t there a pandemic from March onwards, didn’t restaurants, pubs etc etc close down and start doing takeaways? Were people told to stay at home? Didn’t just about every man and his hungry dog start to order takeaway? Well blow me away ‘Just Eat’ managed to increase numbers from 15% to 50%! ‘Just to’ compare, Deliveroo increased there makes by 64% in 2020 and ‘Just so’ there is fair comparison Ubereats have reported a 150% increase in 2020. Now i’m sure Ben is a great journalist and a well respected marketeer (although difficult to see much about his CV on Linkedin) but i do think it’s a bit presumptuous and almost arrogant to say you’re going to change perceptions, especially when any experienced estate agent in the country doesn’t consider PB to be an Estate Agent and certainly not a competitor.Log in to ReplyAndrew Stanton, CEO Proptech-PR Real Estate Influencer & Journalist CEO Proptech-PR Real Estate Influencer & Journalist 23rd March 2021 at 11:20 amPurplebricks TV adverts are still using the tag we hate ‘estate agents’ who charge commission, I saw the Olympic one the other day as the young lady put the boot in on the punch bag, a surprising advert as it had nothing to do with selling property? Also, Just Eat – there is a company similar in range to Purplebricks, despite a 54% rise in revenue last year Just Eat still made a 92M loss, up from the 78M loss the year before – but it is valued at £14BN. 20-years into the millenium and the dotcom bubble of the early 00’s, for companies built on non-profit margins, despite huge cash through put might find themselves in the same boat. And the reason Just Eat revenue grew so much – Lockdown 1.0 2.0 and now 3.0, there was no marketing strategy, just restaurants were closed. I suppose if all agents who hold 93% of the market share closed – Purplebricks market share could increase – but I think the government are not likely to do that.Log in to ReplyCambell Evans, Evans Bros Evans Bros 23rd March 2021 at 8:57 amA new App that “now enables vendors to accept offers and talk directly to their chain”. What could possibly go wrong eh? Will most vendors even know what to ask anyway? Chain checking is a time consuming and sometimes confusing job; and one most owners would happily let an agent deal with.Log in to ReplyWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Agencies & People » Purplebricks to end long years of being industry ‘hate figure’ previous nextAgencies & PeoplePurplebricks to end long years of being industry ‘hate figure’New marketing chief says he realises Commisery “did not land well” with other agents, but wants to move on after the ‘start-up disruptor’ years.Nigel Lewis23rd March 20213 Comments12,687 Views
2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Americans are saving 5.8% of income, according to a new report.by: Jacob Davidson @JakeDAmericans are saving a larger portion of their income than they have in two years, according to a new report from the Department of Commerce. The numbers show savings amounted to $768.6 billion in February, or 5.8% of total disposable income. The last time Americans had a higher savings rate was in December 2012, when individuals saved 10.5% of their disposable earnings.The higher savings rate corresponds with a small drop in inflation-adjusted spending and suggests Americans continue to use the recent drop in gasoline prices as a chance to beef up their bank balances or pay down debt.More savings and less spending could have a negative impact on the economy, which has already seen slower growth in recent months. But Americans are still socking away less money than they did during the recession and its aftermath, when the savings rate regularly hovered around 6% and above: continue reading »
“More good heads are better than a few. As stakeholders of the game, sports journalists have a responsibility to serve as watchdogs and also to make recommendations that will steer the ship of Nigeria sports to better shores.”NFF President Amaju Pinnick congratulated Sirawoo on his election, and pledged that the present NFF administration will work together with the new SWAN executive council and listen to its advice and suggestions from time to time.With Sirawoo on the visit were SWAN secretary general, Mr. Olawale Alabi, Chairman of FCT chapter, Mr. Kayode Adeniyi and some other members of the executive council.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Newly-elected President of the Sports Writers Association of Nigeria (SWAN), Mr. Honour Sirawoo, wednesday pledged that the rank and file of the association will give ample support to the present NFF administration to return Nigeria football to glory days.Speaking during a visit to the NFF Secretariat in Abuja, where he met with NFF President Amaju Pinnick and other members of the NFF Board, Sirawoo assured that his leadership would ensure that sports journalists in the country observe the fine ethics of the profession in their daily practice.“In truth, there are several challenges facing football, nay sports in our country today. Yet, the times call for constructive criticisms and for putting heads together to come up with workable solutions that can drive us to new heights.
“The Ghana Football Association has learned with sadness the passing of Andul Malik Issah Yakubu, a player of New Edubiase FC, who died at the Komfo Anokye Teaching Hospital in Kumasi after he was knocked down by a motorcycle while jogging this morning,” the GFA said in a tweet. New Edubiase midfielder, Abdul Malik Issah Yakubu died on Friday after he was knocked down by a motorcycle while jogging.Yakubu passed on at the Komfo Anokye Teaching Hospital in Kumasi where he was taken after the accident.He is expected to buried today in accordance with his Islamic faith.His death was confirmed by the Ghana Football Association (GFA) and the Professional Footballers Association of Ghana (PFAG) on Twitter.
Genoa president Enrico Preziosi went a little bit nuts when he was approached/stalked by a small group of journalists in the street and asked about reports that he’s selling the club.Preziosi is seen calmly going up to one reporter with a video camera from Genoa paper Il Secolo XIX, the Genoa boss then kicked the man in the legs, took his camera and smashed it on the ground.He then walked away while looking back as if to say, “Yeah. That just happened.”Preziosi now says he’s sorry he did it…but he would do it again. From Football Italia.“I removed a camera that was position in an improper fashion,” Preziosi told TGCom this evening.“I already apologised and said I’ll pay for the camera. However, it’s not right to ambush people. My reaction might be criticised, but the violence I suffered was worse.“I will not accept someone filming me in secret and then ambushing me. In that context, I would indeed do it again.” The biggest crime in all of this? The fact that whoever filmed the incident didn’t hold their stupid phone sideways while recording.