Advice for better contests

first_img 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Contests and giveaways always sound like a good idea for lead generation, name recognition and member loyalty. But as is the case with any marketing effort, there are ways to excel and ways to screw it up. Here’s the advice our industry experts offered.1. Always follow up on the leads you generate. If you’ve spent the time and effort to run a contest, why wouldn’t you want to capitalize on it? Failure to contact the entrants afterward will torpedo your return on investment. “I think that’s one of the biggest mistakes that not only credit unions, but other clients I used to work with, would make,” says CUES member Jennifer Norris, chief marketing and development officer at Cleveland-based $235 million Firefighters Community Credit Union.2. If your contest involves social media—for example, if people enter the contest by commenting on Facebook or posting a photo to Instagram—make sure you have the staff resources to keep on top of it. “It can get away from you quickly,” warns CUES member Carol Lloyd Neill, VP/interactive media at $1.2 billion Altra Federal Credit Union, Onalaska, Wis. “It’s all right if you’re going to get a couple hundred people entering, but if you’re going to have thousands of people enter, that can be very time-consuming to try and track.” Some CUs might fare better running large contests a different way. continue reading »last_img read more