Your credit union’s digital strategy is probably wrong

first_imgCompeting in the digital space is getting more and more difficult but also more and more essential to the credit union’s sustainability. Chances are your current digital strategy is missing these five things.Organizational Alignment – most credit unions have all their data in silos. IT is doing one thing, marketing another, branches another, call center another, remote delivery another… You get my drift. To expertly deliver your digital capabilities and savvy the entire organization must be aligned and working toward the same digital vision, goals, delivery channels, data utilization, processes and services.Process Alignment – most credit unions have different processes channel to channels and process to process. To be successful, organizations must align these processes to improve the member experience regardless of how they choose to engage the organization.Risk Tolerance Alignment – most credit unions have different tolerances for deposit risk and lending risk depending on the channel the member chooses to engage the organization. These tolerances need to be aligned and designed to minimize the amount of friction the member experiences as they engage the credit union. continue reading » 33SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more